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Les Schwab Tire Centers

Branding, Motion Graphics, Environmental and Production Design, and Corporate Marketing

Since joining the Les Schwab creative team as a contractor in 2023, I’ve significantly expanded my scope of work and taken on key responsibilities in communicating with major vendors and partners. My initial focus was designing print and digital advertisements, flyers, customer banners, and comprehensive ad kits for sales campaigns. My role quickly evolved to include leading larger initiatives—such as community campaigns like Toy Drives, Food Drives, and Pack-A-Backpack—and collaborating with professional and semi-professional sports teams to develop static and motion graphics for stadium signage. I also helped develop marketing packages to support the successful launch of new store locations. Most recently, I’ve been entrusted with redesigning permanent in-store signage across all locations, including a new centerpiece display aimed at enhancing the overall customer experience.

 

Please take a look below for a glimpse at some of my best examples of assisting the Les Schwab creative team.

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© 2025 by Kyle Richards

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